Plans are moving ahead for Tumut’s Target Country to be rebranded in the new year.
In May, Wesfarmers announced that it would convert 10 of its Target stores and 52 of its Target Country stores in regional areas to Kmart’s.
The company also announced that 10 to 25 large format Target stores and 50 Target Country stores would close, including Wagga, Cooma, Leeton and Cootamundra. All remaining Target stores will continue trading as Target.
Tumut Target avoided the axe, however, becoming one of the regional stores announced to undergo rebranding.
The changes will see a smaller number of stores and a stronger online focus, and since the announcement was made, 12 Kmart stores have been rebranded as well as seven brand-new concept K hubs.
Tumut Target Country is set to be turned into a ‘K hub’ at the end of January.
At this stage, the changeover is due to start onsite on January 25 and a store opening is scheduled for mid-February.
The K hub store format was first unveiled in August. They offer a “curated collection” of items specifically aimed for smaller-format stores, including Kmart’s most popular products across kids, home and clothing.
“We’re committed to opening stores in new communities so that we can reach even more people – and we can’t wait to introduce the community of Tumut to our brand new concept K hub store,” A Kmart spokesperson told The Times.
“The support we have received from regional communities so far, has been overwhelming.
“We’ve taken our most popular Kmart products across kids, home and clothing; and brought them to life in a new way. A collection inspired for a smaller format store, with bigger convenience in mind.”
A key feature of K hub stores is that customers can shop the entire Target range online and collect their orders from the local K hub at no additional cost.
“We’ll be extending this service in early 2021, to include our friends at Catch and we’ll be adding Kmart’s entire product range then too,” the spokesperson said.
“Customers will also have the ability to drop-off online returns for any of these brands. So, think of K hub as your one-stop-shop for all your favourite Kmart, Target and Catch products.”
All previous Target staff members have been offered the opportunity to join the Kmart team, according to the spokesperson, however Tumut’s recruitment and retention numbers won’t be known until around the time of opening.
“We have over 50 K hub stores in the pipeline next year, so you’ll see us popping up in new communities right across the country,” the spokesperson concluded.